Marketing Services

Marketing Consultation

Expert advice and direction for your business.

Ideal if you need an experienced outside perspective, have reached a marketing crossroads or are unsure where to focus your time and budget.

During a dedicated consultation, we'll discuss your business, customers, current marketing activity, challenges and commercial goals. I'll identify immediate opportunities and provide practical recommendations to help you move forward.

You'll receive:

• A dedicated marketing consultation
• An assessment of your current challenges and opportunities
• Strategic advice tailored to your business
• Recommended priorities and practical next steps
• A personalised digital consultation summary

This is an advice-led service and does not include a complete marketing strategy or ongoing campaign management.

Marketing Strategy & Planning

A clear and actionable direction for your marketing.

Ideal for businesses that need greater structure, consistency and purpose behind their marketing activity.

I'll review your business objectives, target customers, positioning, existing activity and available resources before developing a focused strategy. The result will be a realistic marketing plan that identifies where to concentrate your efforts and how marketing can support your wider commercial goals.

You'll receive:

• A review of your current marketing activity
• Clearly defined marketing objectives
• Target audience and customer priorities
• Recommended marketing channels
• Key campaign and content opportunities
• A prioritised marketing action plan
• Suggested measures of success
• A strategic digital presentation

The strategy will provide clear direction that your internal team, external suppliers or agency partners can implement.

Brand Positioning & Messaging

Clarify what makes your business different

Ideal for new, evolving or established businesses whose branding and messaging no longer clearly reflect who they are or the value they provide.

I'll help you define your positioning, target audience, key messages, tone of voice and customer promise. This creates a consistent foundation for your website, social media, campaigns and wider communications.

You'll receive:

• A review of your existing brand positioning
• A clearly defined value proposition
• Target audience guidance
• Core brand messages
• Brand personality and tone-of-voice direction
• A concise brand messaging framework
• Recommendations for applying the messaging consistently

This service focuses on brand strategy and verbal identity rather than logo or graphic design.

Communication & PR Consultancy

Communicate with clarity, consistency and purpose.

Ideal for businesses preparing for a launch, announcement or period of change, or those that need a more structured approach to external or internal communications.

I'll help you identify the right messages, audiences, channels and timing, ensuring your communications support both your reputation and wider business goals.

You'll receive:

• A review of your communications requirements
• Key messages tailored to relevant audiences
• A communications plan and recommended timeline
• Advice on suitable channels and opportunities
• Drafting or editing of agreed communications materials
• PR and media recommendations where relevant
• Guidance on maintaining consistency across communications

PR support can include identifying media opportunities and preparing materials, but media coverage cannot be guaranteed.

Copywriting & Content creation

Clear, engaging content that sounds like your business.

Ideal if you know what you want to communicate but need help turning your ideas into polished, engaging content.

I can develop or refine copy that reflects your brand, speaks clearly to your customers and supports your wider marketing objectives. Each project can be tailored to a specific requirement or developed as part of a broader content plan.

Services can include:

• Website copy
• Blog posts and articles
• Social media content
• Email newsletters
• Campaign messaging
• Brochures and marketing materials
• Press releases and announcements
• Brand biographies and company profiles
• Editing and refining existing copy

You'll receive:

• An initial content briefing
• Brand-appropriate, customer-focused copy
• Content formatted for the agreed channels
• One round of agreed refinements
• Final copy supplied in an editable format

Website & Digital Presence Audit

Make your online presence clearer and more effective.

Ideal if your website or digital channels feel dated, inconsistent or unclear, but you're unsure what needs to change.

I'll review your website from a marketing, messaging and customer perspective, looking at how clearly it communicates who you are, what you offer and what visitors should do next. I can also assess consistency across your wider digital presence.

You'll receive:

• A review of your website structure and messaging
• Feedback on service and product descriptions
• An assessment of brand consistency
• Review of calls to action and customer journeys
• Observations on content gaps or duplication
• Prioritised recommendations for improvement
• A personalised digital audit report

This is a strategic marketing and content audit. It does not include technical development, website design, SEO implementation or formal UX research.

Customer Database & CRM Strategy

Turn customer information into more meaningful communication.

Ideal for businesses with an existing customer database that is underused, unstructured or not supporting their marketing goals.

I'll review how your customer information is organised and used, identify meaningful audience segments and recommend ways to improve customer communication, retention and re-engagement.

You'll receive:

• A review of your current database and CRM approach
• Recommended customer segments
• Customer lifecycle and communication opportunities
• Email and retention campaign ideas
• Recommendations for re-engaging inactive customers
• Suggested data and campaign measures
• A practical CRM action plan

This is a strategic service and does not include technical CRM implementation, data migration or legal and GDPR compliance advice. Any customer data shared must be appropriately authorised and handled in line with applicable data-protection requirements.